CHARLOTTE (CHARLOTTE SPORTS LIVE) — Rugs.com, headquartered in Charlotte, and Charlotte FC have agreed on a multi-year deal for the company to be the official sleeve sponsor, the team announced on Tuesday.
The logo on the sleeve will debut during Charlotte FC’s match against Inter Miami CF on Wednesday.
“We’re delighted to share the elevated position that Rugs.com is assuming with their enhanced partnership and new placement on the kit sleeve. From day one, our collaboration is grounded in a shared sense of enthusiasm for the world’s game and unwavering commitment to our local community,” Club president Joe LaBue said. “Rugs.com has been a tremendous partner and the collaborative effort to amplify the impact felt both in the stadium and at home for our fans is a testament to what is being built here in the Carolinas.”
Rugs.com is a local business that has become a nationwide leader in the home decor market. The two sides originally partnered together to kick off the 2024 season, team officials said.
Any fan who has an authentic Carolina Kit: Explore without the new Rugs.com sponsor can visit the team store at Bank of America Stadium from July 8 to August 31 to get the patch added free of charge.
Charlotte FC and Rugs.com are committed to working together in the community to promote the team’s ‘Paying it Floorward’ campaign which helps local teachers.
“We are beyond excited to partner with Charlotte FC and bring Rugs.com’s Beneath Every Moment vision to life through this special collaboration,” Johnny Nassri of Rugs.com said. “This Club doesn’t just play soccer; it brings people, friends, and families together and ignites the passion of fans all over the Carolinas. We look forward to sharing the excitement and energy that makes soccer such an incredible sport.”