As the House settlement nears, NC State continues looking for ways it can add revenue. The Carter-Finley Stadium naming rights are being shopped, and soon so will the naming rights of the athletics director position.
NC State Board of Trustees to consider proposal Friday that would sell naming rights to Athletics Director position for $5M with $3M to endowment for AD position and $2M to existing athletics enhancement fund.
— Brian Murphy (@murphsturph) February 6, 2025
Five million bucks feels like a lot of money for this, uh, honor, regardless of the number of years involved, but I assume that number isn’t pulled out of thin air. NC State is hardly the first school to do this sort of thing—Stanford’s head men’s basketball coach, for example, is the “Ann and Tony Joseph Director of Men’s Basketball.” (That is very Stanford.)
The House settlement will usher in a new era in which schools can directly compensate athletes, spreading a maximum of $20.5 million across sports however it sees fit. Up til now, NIL compensation has come via NIL collectives and hasn’t affected athletics department budgets, hence the scramble by NC State and everybody else to search the couch cushions.